Bidsopt is a mobile demand-side platform which connects advertisers and users in real time.
It is a demand Side Platform which enables advertisers to reach the right audience with advanced targeting and performance optimization techniques. The business model of Bidsopt is very transparent to help advertisers to know the percentage of the total CPM cost that actually goes to the inventory bid and how much this can impact return on investment.
So, if you are an advertiser and looking to reach right kind of audiences, then Bidsopt is for you. They will help you to reach right users anytime. Their cutting edge technology enabled platform helps you to drive high-quality installs at scale, generate increased brand awareness and amplify real-time mobile performance results.
The DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA). DSPs creates a unique opportunity for advertisers to truly control and maximize the impact of their ads.
Bidsopt Review: Features of Bidsopt
Bidsopt is currently one of the leading Mobile Demand Side Platform helping to reach the goal of the customers. Here are some of the features of Bidsopt-
• Large Scale Native, Rich Media, Video and Standard Banner inventory from leading exchange/SSP and direct publisher relationship.
• Real-time bidding: The ability to price and deliver on a per-impression basis in real-time; IAB OpenRTB 2.3 spec and Native Ads 1.0 spec compliance.
• CPM and CPC Billing.
• Machine Learning and Optimization: Bidsopt’s decision engine optimizes campaign performance based on click through rate and conversion on publishers to maximize performance.
• Uses machine learning predictive algorithms and Big Data analysis.
• Identifies and targets high-quality mobile users in real-time.
• Gain programmatic access to leading mobile exchanges.
• Choose desired pricing model from options including CPM and CPC.
• Optimizes mobile campaigns based on data points from historical analyses, real-time information, and predicted campaign outcomes.
Apart from all these technical features, there are few more which helped them to be the top choice of advertisers.
DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
The above infographics show how the cycle works on Bidsopt platform. It allows users to optimize their campaigns by effective Cost per Click (eCPC), and effective Cost per Action (eCPA).
Here are some of the features of Bidsopt Platform-
• ROI Optimized Results
With the help of Big Data Analysis, Bidsopt DSP identifies and targets high-quality mobile users your searching for, in real-time. It also helps you to target across multiple RTB exchange and direct publishers.
• Global Inventory
You will also be getting access to leading mobile exchanges across the globes like Mopub, Smaato, Axonix, and Mobfox etc.
• Flexible Pricing
You don’t have to keep the fixed pricing and bid for all. You may control your CTR and Bids on CPM on the Exchanges. Also, you won’t be paying for unqualified leads or any kind of leads those the platform will identify as suspicious. Bidsopt values your money and has a complete system to detect such issues.
• Automatic campaign optimization
This is the unique feature I found with Bidsopt. Usually, you will hear that someone if just spending a penny to get the lead while other has to spend in dollars to get similar kind of lead.
Yeah, this is the issue with many advertisers. Ads and campaigns are all about optimization. The better you optimize, the greater result you will get.
The USP I found with Bidsopt is, they provide auto optimization features to optimize your campaign based on multiple data points from historical analyses, real-time information, and predicted campaign outcomes.
Achieve Higher ROI at Right Price
As in the last section, we talked about auto optimization features of Bidsopt. Here is some additional resource to optimize your campaign to get higher ROI at the correct price.
All you need to do is, just make sure of the below factors and you will see the sweet result for sure.
Geography: Choose country and location, latitude-longitude or target the user with specific IP list.
Device: Choose the brand and model among Mobile/Tablet.
OS/Browser: Android, iOS, Windows etc. for OS and Chrome, Safari etc. for Browser
Category: Select between all IAB standard Category
Scheduling: Run you campaign on a specify hours of a day
Carrier Targeting: Target your campaign for specific Mobile Carrier or between Wi-Fi and Carrier Traffic.
Exchange: Target your campaign for particular exchanges or direct publishers
Site: Blacklist or Whitelist a Site or Apps from Any Exchanges
The conclusion is, just select only those which you need. For example, you are targeting a specific city of a country. Like you are targeting Chicago of USA so just run your campaign in that particular city by managing from Geography category. Why pay for others?
Here are some of the additional information about the Bidsopt ad platform-
|Platforms:||Android, IOS, Mobile Web|
|Ad Formats:||Banner, Interstitial, JS Tag, Rich Media, Video|
|Key Markets:||AR, CN, DE, FR, IN, IT, MX, SEA, UK, US|
|Trading Models:||Real Time Bidding|
|Tracking:||ADX, Appsflyer, Kochava, MAT, S2S|
How to start with Bidsopt?
You can start with Bidsopt as a publisher or advertiser. Just follow this Bidsopt signup link and start in a minute.
Once done, submit your application. Once your account will be approved, you can start with your campaigns.
You can also join Bidsopt as an affiliate and can earn commission on each referral and the amount they will spend or earn.
Bidsopt is a leading Mobile Demand Side Platform where an advertiser can reach to their targeted customers and a publisher can earn from it.
This is really a great platform if you deal in mobile-based works. We would love to know about your experience if you have ever worked with Bidsopt.
You can connect with their team at firstname.lastname@example.org and email@example.com.